Vienna-based opera entrepreneur Samantha Farber grew up in Paris, France and Westport CT, graduating with a BA in French and Italian from New York University. Her first steps working in the classical music world were for CAMI video in NY and doing PR for opera singers in Vienna.  Sono Artists was founded in 2007 and has since helped launch careers of dozens of singers and built an extensive network of casting directors in the classical music world.  Samantha is also on many competition juries including the International Haydn Competition for Classical Lied and Aria, the Otto Edelmann Singing Competition, and in the past was on juries including the International Singing Competiton for Baroque Opera «Pietro Antonio Cesti» in Innsbruck, The Opera Crown Competition in Tblisi, The Vishnevskaya Competition in Moscow, and the Hilde Zadek Competition in Vienna.  Furthermore, she has assisted in putting together jury members.  She also has given seminars in Artist Management at the University of Music and the Performing Arts Vienna.  

With his background as a musician, sound artist, and researcher, Amar Priganica brings a distinct sensitivity for musical quality and artistic integrity to the team at Sono Artists. Following his studies in Vienna – including at the Academy of Fine Arts – and international experience in composition, organ, and electroacoustic music, he supports the agency’s singers as Artist Associate Manager in strategic positioning, project development, and international booking. Based in Vienna, Amar is also involved in several interdisciplinary sound projects focusing on sacred music and experimental formats.

After studying music in Lübeck and cultural management at the Hamburg University of Music, Daniela Spering worked for ten years in a managerial position at Konzertdirektion Schmid in Hannover and shaped numerous musical careers. In 2008 she founded her own company, ORFEO artist management. After more than 25 years in management, she decided to set up her own business as a career and performance coach in order to devote herself fully to the mental health and top performance of singers. She regularly gives audition coaching sessions at music universities and is a jury member in various singing competitions.